--- layout: handbook-page-toc title: "Marketing Metrics" --- ## On this page {:.no_toc .hidden-md .hidden-lg} - TOC {:toc .hidden-md .hidden-lg} ## Marketing Metrics Dashboard The [Marketing Metrics Dashboard](https://app.periscopedata.com/app/gitlab/431555/Marketing-Metrics) is the centralized hub of all major marketing metrics and [marketing KPIs](/handbook/marketing/revenue-marketing/#revenue-marketing-kpi-definitions). It is an evergreen source of information brought in from Salesforce that is comprised of numerous individual graphs/charts (defined below) and allows the viewer to quickly filter results using pre-defined filters on the dashboard itself. ### Marketing Metric Charts - Base Fields and Base Data Filters #### New Unique Emails AddedBase **Base Fields** 1. Salesforce `Leads` and `Contacts` - sum of unique SFDC IDs 1. `Created Date` - SFDC System field - grouped by Month 1. [Net New Source Categories](https://docs.google.com/spreadsheets/d/1s0n1vrcROrG7qjJ55hz3qs5UyOLvSO-ljEx4IT5ENf4/edit?usp=sharing) - using the [Lead's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Lead&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DLead%26setupid%3DLeadFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DLead&setupid=LeadFields) or [Contact's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Contact&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DContact%26setupid%3DContactFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DContact&setupid=ContactFields) - By Default `DiscoverOrg` is removed, but can be added in with a Sisense filter. **Base Filter** `Email` is not NULL. ### MQLs by Date by Initial Source **Base Fields** 1. Salesforce `Leads` and `Contacts` - sum of unique SFDC IDs 1. `MQL Date` - [Lead MQL Date](https://gitlab.my.salesforce.com/00N6100000CJuLB?setupid=LeadFields) or [Contact MQL Date](https://gitlab.my.salesforce.com/00N4M00000IW0Jx?setupid=ContactFields) - grouped by Month 1. [Source Buckets](https://docs.google.com/spreadsheets/d/1s0n1vrcROrG7qjJ55hz3qs5UyOLvSO-ljEx4IT5ENf4/edit?usp=sharing) - using the [Lead's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Lead&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DLead%26setupid%3DLeadFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DLead&setupid=LeadFields) or [Contact's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Contact&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DContact%26setupid%3DContactFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DContact&setupid=ContactFields) **Base Filter** `MQL Date` is not from `2018-12-03 08:00:00` to `2018-12-04 07:00:00` (UTC) ### MQLs by Date by Segment **Base Fields** 1. Salesforce `Leads` and `Contacts` - sum of unique SFDC IDs 1. `MQL Date` - [Lead MQL Date](https://gitlab.my.salesforce.com/00N6100000CJuLB?setupid=LeadFields) or [Contact MQL Date](https://gitlab.my.salesforce.com/00N4M00000IW0Jx?setupid=ContactFields) - grouped by Month 1. `Sales Segment` - [Lead Sales Segment](https://gitlab.my.salesforce.com/00N6100000HHdoa?setupid=LeadFields) or [Contact/Account UPA Sales Segment](https://gitlab.my.salesforce.com/00N6100000IOi8o?setupid=AccountFields) - using the [Lead's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Lead&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DLead%26setupid%3DLeadFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DLead&setupid=LeadFields) or [Contact's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Contact&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DContact%26setupid%3DContactFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DContact&setupid=ContactFields) **Base Filter** `MQL Date` is not from `2018-12-03 08:00:00` to `2018-12-04 07:00:00` (UTC) ### Converted MQLs by Converted Date **Base Fields** 1. Salesforce `Leads` - sum of unique SFDC IDs 1. `Converted Date` - SFDC System Field - grouped by Month 1. [Source Buckets](https://docs.google.com/spreadsheets/d/1s0n1vrcROrG7qjJ55hz3qs5UyOLvSO-ljEx4IT5ENf4/edit?usp=sharing) - using the [Lead's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Lead&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DLead%26setupid%3DLeadFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DLead&setupid=LeadFields) **Base Filter** `MQL Date` is not from `2018-12-03 08:00:00` to `2018-12-04 07:00:00` (UTC) `MQL Date` is not NULL `Is Converted` - SFDC System Field - is not `False` ### Opportunity Creation - Count by Source **Base Fields** 1. Salesforce `Opportunities` - sum of unique SFDC IDs 1. `Created Date` - SFDC System Field - Grouped by Month 1. [Source Buckets](https://docs.google.com/spreadsheets/d/1s0n1vrcROrG7qjJ55hz3qs5UyOLvSO-ljEx4IT5ENf4/edit?usp=sharing) - Using the [Opportunity Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` ### Opportunity Creation - IACV by Segment **Base Fields** 1. [Opportunity's IACV](https://gitlab.my.salesforce.com/00N6100000HJpyB?setupid=OpportunityFields) - sum of IACV 1. `Created Date` - SFDC System Field - Grouped by Month 1. `Sales Segment` - Using the [Account UPA Sales Segment](https://gitlab.my.salesforce.com/00N6100000IOi8o?setupid=AccountFields) **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` ### XDR Opportunity Creation by XDR **Base Fields** 1. Salesforce `Opportunities` - sum of unique SFDC IDs 1. `Created Date` - SFDC System Field - Grouped by Month 1. `XDR` - by User Name - Using the [SDR](https://gitlab.my.salesforce.com/00N6100000HmyBe?setupid=OpportunityFields) or [BDR](https://gitlab.my.salesforce.com/00N6100000HmyBZ?setupid=OpportunityFields) fields on the Opportunity. **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` `XDR` is not NULL or `Sales Admin` ### XDR Opportunity Creation by Source **Base Fields** 1. Salesforce `Opportunities` - sum of unique SFDC IDs 1. `Created Date` - SFDC System Field - Grouped by Month 1. [Source Buckets](https://docs.google.com/spreadsheets/d/1s0n1vrcROrG7qjJ55hz3qs5UyOLvSO-ljEx4IT5ENf4/edit?usp=sharing) - using the [Opportunity's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields&setupid=OpportunityFields) **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` `XDR` is not NULL or `Sales Admin` - by User Name - Using the [SDR](https://gitlab.my.salesforce.com/00N6100000HmyBe?setupid=OpportunityFields) or [BDR](https://gitlab.my.salesforce.com/00N6100000HmyBZ?setupid=OpportunityFields) fields on the Opportunity. ### XDR Pipeline Creation - IACV **Base Fields** 1. [Opportunity's IACV](https://gitlab.my.salesforce.com/00N6100000HJpyB?setupid=OpportunityFields) - sum of IACV 1. `Created Date` - SFDC System Field - Grouped by Month 1. `Sales Segment` - Using the [Account UPA Sales Segment](https://gitlab.my.salesforce.com/00N6100000IOi8o?setupid=AccountFields) **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` [Sales Qualified Source](https://gitlab.my.salesforce.com/00N6100000HZPjd?setupid=OpportunityFields) is `SDR Generated` or `BDR Generated` ### XDR SAOs by XDR **Base Fields** 1. Salesforce `Opportunities` - sum of unique SFDC IDs 1. [Sales Accepted Date](https://gitlab.my.salesforce.com/00N6100000HmPaK?setupid=OpportunityFields) - Grouped by Month 1. `XDR` - by User Name - Using the [SDR](https://gitlab.my.salesforce.com/00N6100000HmyBe?setupid=OpportunityFields) or [BDR](https://gitlab.my.salesforce.com/00N6100000HmyBZ?setupid=OpportunityFields) fields on the Opportunity. **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` `XDR` is not NULL or `Sales Admin` ### XDR SAOs by Source **Base Fields** 1. Salesforce `Opportunities` - sum of unique SFDC IDs 1. [Sales Accepted Date](https://gitlab.my.salesforce.com/00N6100000HmPaK?setupid=OpportunityFields) - Grouped by Month 1. [Source Buckets](https://docs.google.com/spreadsheets/d/1s0n1vrcROrG7qjJ55hz3qs5UyOLvSO-ljEx4IT5ENf4/edit?usp=sharing) - using the [Opportunity's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields&setupid=OpportunityFields) **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` `XDR` is not NULL or `Sales Admin` ### XDR SAOs - Opp per XDR **Base Fields** 1. Salesforce `Opportunities` - sum of unique SFDC IDs 1. [Sales Accepted Date](https://gitlab.my.salesforce.com/00N6100000HmPaK?setupid=OpportunityFields) - Grouped by Month 1. Salesforce `XDR`s - count of unique users in that role 1. count of `Opportunities` / count of `XDR`s as - Opps per XDR **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` `XDR` is not NULL or `Sales Admin` - by User Name - Using the [SDR](https://gitlab.my.salesforce.com/00N6100000HmyBe?setupid=OpportunityFields) or [BDR](https://gitlab.my.salesforce.com/00N6100000HmyBZ?setupid=OpportunityFields) fields on the Opportunity. ### XDR Closed Won by Segment - Count **Base Fields** 1. Salesforce `Opportunities` - sum of unique SFDC IDs 1. [Closed Date](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=CloseDate&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields&setupid=OpportunityFields) - Grouped by Month 1. `Sales Segment` - Using the [Account UPA Sales Segment](https://gitlab.my.salesforce.com/00N6100000IOi8o?setupid=AccountFields) **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is 'Closed Won' or '7-Closed Won' `XDR` is not NULL or `Sales Admin` - by User Name - Using the [SDR](https://gitlab.my.salesforce.com/00N6100000HmyBe?setupid=OpportunityFields) or [BDR](https://gitlab.my.salesforce.com/00N6100000HmyBZ?setupid=OpportunityFields) fields on the Opportunity. ### XDR Closed Won by Segment - IACV **Base Fields** 1. [Opportunity's IACV](https://gitlab.my.salesforce.com/00N6100000HJpyB?setupid=OpportunityFields) - sum of IACV 1. [Closed Date](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=CloseDate&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields&setupid=OpportunityFields) - Grouped by Month 1. `Sales Segment` - Using the [Account UPA Sales Segment](https://gitlab.my.salesforce.com/00N6100000IOi8o?setupid=AccountFields) **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is 'Closed Won' or '7-Closed Won' `XDR` is not NULL or `Sales Admin` - by User Name - Using the [SDR](https://gitlab.my.salesforce.com/00N6100000HmyBe?setupid=OpportunityFields) or [BDR](https://gitlab.my.salesforce.com/00N6100000HmyBZ?setupid=OpportunityFields) fields on the Opportunity. ### Converted MQLs by Converted Date - daily **Base Fields** 1. Salesforce `Leads` - sum of unique SFDC IDs 1. `Converted Date` - SFDC System Field - grouped by Day 1. [Source Buckets](https://docs.google.com/spreadsheets/d/1s0n1vrcROrG7qjJ55hz3qs5UyOLvSO-ljEx4IT5ENf4/edit?usp=sharing) - using the [Lead's Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Lead&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DLead%26setupid%3DLeadFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DLead&setupid=LeadFields) **Base Filter** `MQL Date` is not from `2018-12-03 08:00:00` to `2018-12-04 07:00:00` (UTC) `MQL Date` is not NULL `Is Converted` - SFDC System Field - is not `False` ### MQL Goals **Base Fields** 1. Salesforce `Leads` and `Contacts` - sum of unique SFDC IDs 1. `MQL Date` - [Lead MQL Date](https://gitlab.my.salesforce.com/00N6100000CJuLB?setupid=LeadFields) or [Contact MQL Date](https://gitlab.my.salesforce.com/00N4M00000IW0Jx?setupid=ContactFields) - grouped by Month 1. [MQL Goal](https://docs.google.com/spreadsheets/d/15GDBF9OI3WSZKO3osODafY1u6tf5OG01Za8srO85pyY/edit#gid=0) - Displayed by Month **Base Filter** `MQL Date` is not from `2018-12-03 08:00:00` to `2018-12-04 07:00:00` (UTC) ### IACV Pipeline Creation **Base Fields** 1. [Opportunity's IACV](https://gitlab.my.salesforce.com/00N6100000HJpyB?setupid=OpportunityFields) - sum of IACV 1. `Created Date` - SFDC System Field - Grouped by Month 1. [Net New IACV Goal](https://docs.google.com/spreadsheets/d/15GDBF9OI3WSZKO3osODafY1u6tf5OG01Za8srO85pyY/edit#gid=0) - Displayed by Month **Base Filter** [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) is not `Duplicate` or `10-Duplicate` [Opportunity Type](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=Type&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields&setupid=OpportunityFields) is `Net New Business` ### New Hire Location Factor - Marketing **Base Fields** 1. `Hire Date` - Grouped by Month 1. `Location Factor` - Averaged **Base Filter** `Location Factor` is not NULL `Department` is not NULL `Division` is `Marketing` Note: This data is from BambooHR ## Reporting Fields Source of Truth This section captures and links the most often used fields in reporting so that anyone pulling a Salesforce report can and is using the correct fields and the same fields that are being used in Periscope reports/dashboards. Note: There is a current transition to move towards the [Territory Success Planning fields](https://about.gitlab.com/handbook/sales/field-operations/sales-systems/gtm-technical-documentation/) ### Lead 1. [Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Lead&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DLead%26setupid%3DLeadFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DLead&setupid=LeadFields) 1. [MQL Date](https://gitlab.my.salesforce.com/00N6100000CJuLB?setupid=LeadFields) - if this is blank, the record is *not* counted as a `MQL` 1. [Sales Segment](https://gitlab.my.salesforce.com/00N6100000HHdoa?setupid=LeadFields) ### Contact 1. [Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Contact&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DContact%26setupid%3DContactFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DContact&setupid=ContactFields) 1. [MQL Date](https://gitlab.my.salesforce.com/00N4M00000IW0Jx?setupid=ContactFields) - if this is blank, the record is *not* counted as a `MQL` 1. Sales Segment - See the Account `UPA Sales Segment` field. ### Account 1. [UPA Sales Segment](https://gitlab.my.salesforce.com/00N6100000IOi8o?setupid=AccountFields) ### Opportunity 1. [BDR](https://gitlab.my.salesforce.com/00N6100000HmyBZ?setupid=OpportunityFields) 1. [Closed Date](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=CloseDate&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields&setupid=OpportunityFields) 1. [IACV](https://gitlab.my.salesforce.com/00N6100000HJpyB?setupid=OpportunityFields) 1. [Lead Source](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=LeadSource&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) 1. [Sales Accepted Date](https://gitlab.my.salesforce.com/00N6100000HmPaK?setupid=OpportunityFields) 1. [Sales Qualified Source](https://gitlab.my.salesforce.com/00N6100000HZPjd?setupid=OpportunityFields) 1. [SDR](https://gitlab.my.salesforce.com/00N6100000HmyBe?setupid=OpportunityFields) 1. [Stage Name](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=StageName&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields%26retURL%3D%252Fui%252Fsetup%252FSetup%253Fsetupid%253DOpportunity&setupid=OpportunityFields) 1. [Type](https://gitlab.my.salesforce.com/_ui/common/config/field/StandardFieldAttributes/d?id=Type&type=Opportunity&retURL=%2Fp%2Fsetup%2Flayout%2FLayoutFieldList%3Ftype%3DOpportunity%26setupid%3DOpportunityFields&setupid=OpportunityFields)