--- layout: markdown_page title: "Public Sector Go To Market" --- ## Messaging ### **Booth Messaging / Tagline** * **Accelerate Speed to Mission.** *Deliver faster, better, more secure code.* ## Market-Resonating Themes & Use Case Positioning *Note: The following themes and use cases should be viewed as sub-messages to the overall government imperatives of Digital Tranformation and IT Modernization.*
* **Speed & Efficiency** - Continuous Integration, Continuous Delivery, Continuous Security (*Use Cases: CI, CD*) - Shorter time-to-value (*Use Case: CI*) - Automating pipelines (*Use Case: CD*) - Empowering the workforce / shift to higher-level work (*Use Case: End-to-End DevOps*) * **Security** - Proactive security integration (*Use Case: DevSecOps*) - Data / code integrity (*Use Cases: SCM, DevSecOps*) - Trust / confidence in pipelines (*Use Cases: CD, DevSecOps, GitOps*) - Disciplined data / visibility (*Use Cases: SCM, CI, End-to-End DevOps*) * **Team Collaboration** (*Use Case: End-to-End DevOps*) * **Innovation** - Cultivating innovation throughout the ecosystem (*Use Cases: SCM, End-to-End DevOps*) - Open Source -> innersource -> INNOVATION (*Use Cases: SCM, Agile planning, End-to-End DevOps, Cloud Native*) - Pre-empting disruption with pilots / prototypes / iteration (*Use Cases: SCM, Agile planning, End-to-End DevOps*) * **Citizen Experience (CX) / Human-Centered Design** (*Use Cases: Agile planning, End-to-End DevOps*)
## Topic Focus for PubSec Segments * **Defense & Intell Community:** "Speed to Mission" and hardened containers / CAC authentication / Security controls / Low-to-High import/export * **Civilian:** “DevSecOps”, “IT Modernization”, and “Digital Transformation” * **State & Local:** “DevSecOps”, “IT Modernization”, and “Digital Transformation” * **Education:** “DevSecOps”, "Privacy", and "Security" ## SWOTT Analysis https://docs.google.com/presentation/d/1yVnIZisAmXOqJMnCF5UyTSD2PcD8YfmuJ-LmABbVsaM/edit?usp=sharing ## Personas (WIP) *Note: Within government, titles are inconsistent, so assess for function instead of title when engaging with customers.* ### **Chief Enterprise Architect**
**Function:** Provides architectural leadership, vision, strategy; focused on single greatest organizational priority; may be responsible for all aspects of IT environment (infrastructure, cloud, platform, products, applications, integration, security, UX) and the entire chain of product delivery
**Mindset:** Values implementing standards & common processes that can be generalized across entire agency (adoption)
**Pain(s):** Getting independent teams to work together, culture shift, insufficient workforce skill set, too many moving parts, too much manual work, problems are very hard to diagnose
**Value Driver(s):** Transformation/Efficiency/Speed
**Differentiator(s):** Single app/Kubernetes/Collaborative experience
**Use Case(s):** SCM/Code quality/Speed & automation/DevOps results/Cloud native
**Key Messages:** Standardization across agency’s orgs/high-level, long-term strategy/transformation/future-proofing/people & skill set challenges
### **Director of IT**
### **DevOps Lead/Director**
### **Director of Security/CISO**
### **Program Manager**

## Content Ungated asset links can be found on [this document](https://docs.google.com/document/d/1Yvqq-X2fcUgwSKC-UtIP7qLnywIs9BA65F5NgyR4PoQ/edit?usp=sharing). * **Speed to Mission** (whitepaper) - Gated link (for customers): https://about.gitlab.com/resources/whitepaper-speed-to-mission/ * **The Hidden Costs of DevOps Toolchains** (with guest speaker from Forrester) - Gated link (for customers): https://about.gitlab.com/webcast/simplify-to-accelerate/ * **DevOps Powering Your Speed to Mission** (webcast) - Gated link (for customers): https://about.gitlab.com/webcast/devops-speed-to-mission/ * **Mission Mobility: A DevSecOps Discussion** (webcast) - Gated link (for customers): https://about.gitlab.com/webcast/mission-mobility/ * **VPAT Template** - https://docs.google.com/document/d/1o6gCe2Se_Cuia-VsrUTdGvESNZVefyoqFAu1NY8rJpQ/ ***Coming Soon:*** * **Government Matters Technology Leaders Innovation Series: Low-to-High Collaboration** (with Marc Kriz) (video) * **GitLab and the USDS Playbook: Delivering on the Promise of Digital Services** (whitepaper) * **Empowering Speed to Mission: A Step-by-Step Guide for Modernizing Government Agencies through DevOps** (whitepaper) * DevSecOps: How Proactive Security Integration Reduces Your Agency's Risks & Vulnerability * Application Security for the DevOps Lifecycle: The critical value of shifting security left (S&L focus) * GitLab Security for the DoD & IC (DoD & IC focus) * How to Build-In Collaboration Across Your Enterprise * Empower Your Workforce: Automate Your DevOps & Shift to Higher Value Work * Cross-Domain DevOps: Low-to-Side Collaboration through DevOps (DoD focus) * Ways to Make Your DevOps Procurements More Agile * Hardened Containers for the DOD Software Factory (DoD focus) * Moving to the Cloud with Less Pain (S&L focus) ## Resources * **Global PubSec Marketing Account Profile Template (outside of US)** (use this to compile account-specific knowledge to share with Marketing): https://docs.google.com/document/d/1SUS0fbtVpvN4y44AT-BAiPAD32Bbq-hW-CSZco7uiUQ/edit * **Global PubSec Speakers Bureau (outside of US):** https://drive.google.com/drive/folders/1u47kBHDh9cqOuA683k0MxzwxrZmqobzR?usp=sharing