--- layout: handbook-page-toc title: "Most commonly used sales resources" --- ## On this page {:.no_toc .hidden-md .hidden-lg} - TOC {:toc .hidden-md .hidden-lg} The purpose of this page is to be a *quick reference* to help the sales team navigate and find resources to help them be more efficient and effective. This is NOT every possible resource, but a curated list of what we believe is **most valuable**. If you find a broken link - either **update it** or **contact the PMM team**. Ultimately, these resources should ALL be available on our main [resources page](/resources/). This is a work in progress resource. **Sales Team**: if you have comments, suggestions, or feedback about this page, this [issue- #366](https://gitlab.com/gitlab-com/marketing/product-marketing/issues/366) is open for ongoing feedback. ## Command of the Message * The most valuable pieces of sales collateral are our resources for Command of the Message (CoM) and the GitLab Value Framework. You can find links to these resources [in the CoM section of the sales handbook](/handbook/sales/command-of-the-message) * Note: This content recently moved. Please update your bookmarks to it's new home in the handbook. ## Pricing and tiers * [Why Ultimate Page](/pricing/ultimate/), [Why Ultimate Deck](https://docs.google.com/presentation/d/1TP5cXH5Nr0VkH7mE6M_-DFXT_Jnq7o5LPxuMUz2paI4/edit) * [Why Premium](/pricing/premium/) * [Self-managed pricing](/pricing/#self-managed), [Self-managed feature comparison](/pricing/self-managed/feature-comparison/) * [GitLab.com pricing](/pricing/#gitlab-com), [GitLab.com feature comparison](/pricing/gitlab-com/feature-comparison/) * [License FAQ](/pricing/licensing-faq/) * [Pricing handbook](/handbook/ceo/pricing/) * [Past releases sorted by tier](/releases/), [Upcoming releases sorted by stage](/upcoming-releases/), [upcoming features sorted by tier](/direction/#paid-tiers) * [Product maturity](/direction/maturity/) ## GitLab Use Cases Here is a list of GitLab use cases. Visit the [Use case handbook page](/handbook/use-cases/) for the full list. * [Source Code Management (SCM)](/about.githandbook/marketing/product-marketing/usecase-gtm/source-code-management/) * Continuous Integration (CI) - [WIP buyer's journey collateral map](https://docs.google.com/spreadsheets/d/1-VmrzB7T1b-UXBoP54j1pYMbYE78TGeKflFom3KNfU8/edit#gid=711048571) * CI/CD * DevSecOps * Project Management * Simplify DevOps * Cloud Native Development * GitOps ## Presentations and Messaging * [Elevator Pitch and Messaging](/handbook/marketing/product-marketing/messaging/) - Overall GitLab value proposition and messaging * [Pitch Deck:](https://docs.google.com/presentation/d/1dVPaGc-TnbUQ2IR7TV0w0ujCrCXymKP4vLf6_FDTgVg/edit?usp=sharing) - The primary GitLab overview presentation. * [NEW Customer deck based on GitLab value drivers](https://docs.google.com/presentation/d/1SHSmrEs0vE08iqse9ZhEfOQF1UWiAfpWodIE6_fFFLg/edit?usp=sharing) * [Product Vision, Strategy, and FY20 Plan](https://docs.google.com/presentation/d/19o720CqP9S-xRQoT9y8FF7DgtRxuJhQedaaQQQygYx8/edit#slide=id.g57cef2563b_0_0) * [Professional Services Deck](https://docs.google.com/presentation/d/1CFR8_ZyE9r4Dk_mjoWGe4ZkhtBimSdN0pylIPu-NAeU/edit?usp=sharing) * [Security Overview](https://docs.google.com/presentation/d/1WHTyUDOMuSVK9uK7hhSIQ_JbeUbo7k5AW3D6WwBReOg/edit?usp=sharing) * [Agile Overview Slides](https://docs.google.com/presentation/d/1MmPPao_382wBYYbQ_DLiBGuxsYNRzodiZ0MydXeeYU8/edit#slide=id.g5d6196cc9d_2_113) * [Accelerating Delivery Short Talk](https://drive.google.com/open?id=15PgY9Dm0emVlWZdBjJX15nVxDR47l1MwhOF-tGbzY5Y) * [Accelerating Delivery + Digital Transformation](https://drive.google.com/open?id=1_fCQW8-K_QaUAtTMfvrTSmjRRYRdpaZp78ljndEsk0c) and [recording](/handbook/sales/training/#gitlab-sales-learning-framework) * [Kubernetes 101](https://docs.google.com/presentation/d/1fWjiVgSNMKTHyC6_nWDY5rDhvdm-zEQMQytZysIXAzk/edit) * [Digital & Cloud Native Transformation (GitLab Benefits) Deck](https://docs.google.com/presentation/d/1mcg5E4dztQZQTN4WvJ4sdqnRGZ6Wz7IRDa8_o8-p4vg/edit#slide=id.g51da45aefc_0_5) * [Cloud Native Transformation (vendor agnostic speaker deck)](https://docs.google.com/presentation/d/15FN3tebw8LZMYkOMtqaPmHV17NDVZy0K6Tou1-TS-Ac/edit#) * [Multi-cloud Serverless](https://docs.google.com/presentation/d/16TgspGl7jxVRMStfNHytZsDFQK1Mr5QWn5UP06N3JnA/edit) * [Why Ultimate](https://docs.google.com/presentation/d/1TP5cXH5Nr0VkH7mE6M_-DFXT_Jnq7o5LPxuMUz2paI4/edit) * [End to End Insight & Visibility Differentiator - Dashboards & Analytics in GitLab](https://docs.google.com/presentation/d/1gGJP3cil0MNi2hMzJSXc-5MDLGuult2KncmuziEJ76w/edit#slide=id.p) ## Help with RFPs * [RFP Archive](https://drive.google.com/drive/u/0/folders/0B0JubjRNovkvNVJTVmNJdXJNZEk) * [Request for SOC2 Type 1 Compliance Report](/engineering/security/soc2.html#requesting-a-copy-of-the-gitlab-soc2-type-1-report) ## GitLab by the Stages Key resources by stage. ### Manage * [Geo and DR](/solutions/geo/) * [High Availability](/solutions/high-availability/) * [Value Stream Management](/solutions/value-stream-management/) ### Plan * [Agile Delivery Overview](/solutions/agile-delivery/) * [Agile Teams Video](https://youtu.be/VR2r1TJCDew) * [Gitlab and Scaled Agile Framework Video](https://www.youtube.com/watch?v=PmFFlTH2DQk&feature=youtu.be) * [Agile Overview Slides](https://docs.google.com/presentation/d/1MmPPao_382wBYYbQ_DLiBGuxsYNRzodiZ0MydXeeYU8/edit#slide=id.g5d6196cc9d_2_113) * [Best Practices to Architect the Project Management Function Using GitLab](https://docs.google.com/document/d/1Q1A0mI2WWmQ5UQ38PwIuCy0FxZrPGamvwmjP9W1zn4E/edit?usp=sharing) ### Create * [SCM Overview](/product/source-code-management/) ### Secure * [Dev Sec Ops Overview](/solutions/dev-sec-ops/) * [Security Demo Video](/resources/video-gitlab-security-demo/) * [Whitepaper GitLab App Sec Workflow](/resources/downloads/gitlab-seismic-shift-in-application-security-whitepaper.pdf) * [WhiteSource integration](https://about.gitlab.com/handbook/marketing/product-marketing/enablement/security-integrations-whitesource/) ### Verify, Package, Release, Configure Customers aren't going to think about or ask for different "stages". They are going to say things like - We want to adopt DevOps - We want to adopt CI/CD - We want to adopt Kubernetes (same thing as saying "We want to go cloud native") #### CI/CD Resources * [CI/CD overview](/product/continuous-integration/) * [Scalable app deployment with Google Cloud and Gitlab video](https://www.youtube.com/watch?v=uWC2QKv15mk) (Great Kuberentes 101 content for customers that are unfamilar. Also Demos Auto DevOps.) * [Auto DevOps 101 video](https://www.youtube.com/watch?v=pPRF1HEtQ3s&t=923s) * [Automating Kubernetes Deployments video](https://www.youtube.com/watch?v=wEDRfAz6_Uw) (For folks familiar with Kubernetes or Cloud Native. This is a webinar hosted by the CNCF. Goes into both business value and more technical detail on GitLab CI/CD) * [GitLab + Kubernetes](/solutions/kubernetes/) * [What is Cloud Native?](/cloud-native/) * [What are microservices?](/topics/microservices/), [Business value of microservices](/topics/microservices/#business-value-of-microservices) * [What is serverless?](/topics/serverless/), [Business value of serverless](/topics/serverless/#business-value-of-serverless) ### Monitor * [Monitor overview](/stages-devops-lifecycle/monitor/) * [Integrated APM for Cloud Native Applications](/solutions/apm/) * [Monitor Demo video](https://www.youtube.com/watch?v=mm_8wVjn808&t=2s) * [Incident Management video](https://www.youtube.com/watch?v=f4wNjjF9NhQ) ### Defend * [Defend stage categories](/handbook/engineering/development/defend/#categories) including: * ModSecurity based Web Application Firewall featuring the [ModSecurity Core Rule Set](https://owasp.org/www-project-modsecurity-core-rule-set/) * Container Network Security for Kubernetes * Vulnerability Management * [Defend Container Security Overview Slides](https://docs.google.com/presentation/d/1xLBQljc6yRtG8ENGwjX9I7LgGj-ShtjaARZPY9WbtQs/edit#slide=id.g29a70c6c35_0_68) ## [Analyst Reports](/analysts/) - [Overview: Forrester Continuous Integration Tools](/analysts/forrester-ci/) and [Report: GitLab and The Forrester Wave™: Continuous Integration Tools, Q3 2017](/resources/forrester-wave-ci-2017/) - [Overview: Forrester Value Stream Management](/analysts/forrester-vsm/) and [Report: GitLab and The Forrester New Wave™: Value Stream Management Tools, Q3 2018](/resources/forrester-new-wave-vsm-2018/) - [Overview: Gartner Application Release Orchestration](/analysts/gartner-aro/) and [Report: GitLab and the Gartner Magic Quadrant for Application Release Orchestration 2018](/resources/forrester-wave-ci-2017/) - [Overview: IDC Innovators Agile Code Development Technologies, 2018](/analysts/idc-innovators/) and [Report: IDC Innovators Agile Code Development Technologies, 2018](https://page.gitlab.com/rs/194-VVC-221/images/IDC-Innovators-Agile-Code-Development-Technologies-2018.pdf) - [Analyst Program Overvew Page](/handbook/marketing/product-marketing/analyst-relations/) ## White Papers Key Whitepapers: - [A seismic shift in application security](/resources/downloads/gitlab-seismic-shift-in-application-security-whitepaper.pdf) - [Bridging the divide between developers and management ](/resources/downloads/201806_WP_Bridging_developers_and_management.pdf) - [What is Concurrent DevOps](/resources/downloads/gitlab-concurrent-devops-whitepaper.pdf) - [*Scaled CI and CD*](https://page.gitlab.com/rs/194-VVC-221/images/gitlab-scaled-ci-cd-whitepaper.pdf) - [*Moving to Git: a guide*](https://page.gitlab.com/rs/194-VVC-221/images/gitlab-moving-to-git-whitepaper.pdf) - [How GitLab is Enterprise Class](/solutions/enterprise-class/) - [2018 Developer Report](/developer-survey/previous/2018/) - [Reduce cycle time whitepaper](/resources/downloads/201906-whitepaper-reduce-cycle-time.pdf) - [Speed to mission whitepaper](/resources/downloads/201906-whitepaper-speed-to-mission.pdf) - [Forrester-Manage your toolchain before it manages you](/resources/whitepaper-forrester-manage-your-toolchain/) ## Datasheets - [GitLab Capabilities](/images/press/gitlab-capabilities-statement.pdf) - [GitLab Data Sheet](/images/press/gitlab-data-sheet.pdf) - [GitLab on AWS Concurrent DevOps Solution Brief](/resources/downloads/GitLab_AWS_Solution_Brief.pdf) ## [Customer References](/customers/) - [Customer proof points (GitLab Internal-only)](https://docs.google.com/document/d/1gwLqlJKiiDxqsIaJ5H_NLsRgDD32cKO1-4wS9ivBijs/edit) - [Goldman Sachs improves from two daily builds to over a thousand per day](/customers/goldman-sachs/) - [How Wag! cut their release process from 40 minutes to just 6 minutes](/blog/2019/01/16/wag-labs-blog-post/) - [Axway realizes a 26x faster release cycle by switching from Subversion to GitLab](/customers/axway/) - [Paessler AG switches from Jenkins and ramps up to 4x more releases](/customers/paessler/) - [Trek10 provides radical visibility to clients](/customers/trek10/) - [Particle physics laboratory uses GitLab to connect researchers from across the globe](/customers/cern/) - [iFarm plants the seeds for operational efficiency](/customers/ifarm/) - [Connecting the cosmos with Earth - How the European Space Agency uses GitLab to focus on space missions](/customers/european-space-agency/) - [How GitLab CI supported Ticketmaster’s ramp up to weekly mobile releases](/blog/2017/06/07/continous-integration-ticketmaster/) - [The Cloud Native Computing Foundation eliminates complexity with a unified CI/CD system](/customers/cncf/) - [Worldline hosts 14,500 projects and has 3,000 active users on their GitLab platform](/customers/worldline/) - [Equinix increases the agility of their DevOps teams with self-serviceability and automation](/customers/equinix/) - [The Paul G. Allen Center for Computer Science & Engineering gains control and flexibility to easily manage 10,000+ projects](/customers/uw/) - **[ALL Customer Case Studies](/customers/)** - [Overall Customer Reference Program](/handbook/marketing/product-marketing/customer-reference-program/) ## [Comparisons](/devops-tools/) Here are links to a few **KEY comparisons** and then a link to main comparison page where over 50 comparisons are available. - [GitHub](/devops-tools/github-vs-gitlab.html) - [BitBucket](/devops-tools/bitbucket-vs-gitlab.html) - [AWS Codestar](/devops-tools/codestar-vs-gitlab.html) - [Jenkins](/devops-tools/jenkins-vs-gitlab.html) - [Azure](/devops-tools/azure-devops-vs-gitlab.html) - [Jira](/devops-tools/jira-vs-gitlab.html) - [ALL Comparisons](/devops-tools/) ## Integrations * [WhiteSource integration](https://about.gitlab.com/handbook/marketing/product-marketing/enablement/security-integrations-whitesource/) ## Demos - [All Demo Videos](/handbook/marketing/product-marketing/demo/#videos) - SCM use case video - CI use case video - CI/CD use case video - [DevSecOps use case video](https://youtu.be/0dpwm0VwdAg) - Simplify DevOps use case video - Agile use case video - [All Demo Click Throughs](/handbook/marketing/product-marketing/demo/#click-throughs) - [All Demo Instructions](/handbook/marketing/product-marketing/demo/#live-instructions) ## Getting Started with GitLab (Services) - [Professional Services](/services/) - [Quick Start Implementation Package](/services/implementation/quickstart) - [Dedicated Implementation Planning](/services/implementation/enterprise) - [GitLab Training](/services/education) ## ROI The ROI calculator is a work in progress - welcome contributions. - [Overall ROI page](/roi/) - [GitLab replacing other tools](/roi/replace/) ## Social Selling Basics - [Social Selling Basics presentation](https://docs.google.com/presentation/d/1UCRF6PC6al8XxT8E_4rDKkQjkW6WGPA6gybWeuRIg7A/edit?usp=sharing) - [Social Selling Basics video](https://youtu.be/w-C4jts-zUw) (20 minutes) - [Social Selling_Sales Enablement_2019-07-11](https://www.youtube.com/watch?v=Ir7od3stk70) (28 minutes) - [LinkedIn Sales Navigator resources](https://docs.google.com/document/d/1UF69ieck4AdHadzgPmZ5X1GBs3085JhlYaMowLj0AOg/edit?usp=sharing) - [LinkedIn Social Selling Index (SSI)](https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi) ## Enablement - [GitLab Sales Training](/handbook/sales/training/) - [Sales Enablement Sessions](/handbook/sales/training/sales-enablement-sessions/) - [GitLab YouTube Sales Enablement playlist](https://www.youtube.com/playlist?list=PLFGfElNsQthYe-_LZdge1SVc1XEM1bQfG) - [GitLab Unfiltered YouTube Sales Enablement playlist](https://www.youtube.com/playlist?list=PL05JrBw4t0KrirMKe3CyWl4ZBCKna5rJX)