--- layout: markdown_page title: "Technical Marketing BOM Elements" --- ### What's on this page? This page lists the details of the Technical Marketing Bill of Material deliverables #### Use case demo video **Description**: Problem to solve and how we solve it) (<=10 mins) **Quantity**: 1 **Buyer's Journey**: Awareness **Priority**: 1 #### Use case demo click-through/sim demo **Description**: Interactive version of demo video **Quantity**: 1 **Buyer's Journey**: Awareness **Priority**: 1 #### How to get started videos **Description**: For GitLab Learn. (<= 5 mins each) **Quantity**: 3 **Buyer's Journey**: Awareness **Priority**: 1 #### Technical Blog plan **Description**: 12 month plan - 2/quarter - identify subjects **Quantity**: 1 **Buyer's Journey**: Awareness **Priority**: 1 #### Technical White paper **Description**: How to do xyz use case **Quantity**: 1 **Buyer's Journey**: Consideration **Priority**: 2 #### Technical Deck **Description**: For webinars/conferences **Quantity**: 1 **Buyer's Journey**: Consideration **Priority**: 2 #### Differentiator demos **Description**: For competitive page **Quantity**: 2-3 **Buyer's Journey**: Decision **Priority**: 2 #### POV Template tasks **Description**: Partner with SA team to create key tasks/deliverables for a Proof of Value (see POV example: https://docs.google.com/document/d/1ZJ4Yt0-ja-LH0DZLln1tbWIKcSaf_gN4UQJ4Z1CtPuo/edit#heading=h.rei57tajtrnc **Quantity**: 1 **Buyer's Journey**: Decision **Priority**: 3 #### Technology partner demo **Description**: Show how GitLab and partner technology work together (where appropriate) **Quantity**: 1 **Buyer's Journey**: Consideration **Priority**: 3 #### Trial quick start guide **Description**: Expand initial 3 getting started videos into a full blown trial quick start guide **Quantity**: 1 **Buyer's Journey**: Consideration **Priority**: 3