--- layout: markdown_page title: "Message House Template" --- | Positioning Statement: | *(how GitLab fits and is differentiated in the market for this use case)* | |------------------------|-------------------------------------------------------------------------| | **User Persona** | *a few words and a link to the details* | | **Buyer Persona** | *a short description and a link to details* | | **Short Description** | *25 words or less* | | **Long Description** | *100 words or less* | | **Key-Values** | Value 1: ** | Value 2: | Value 3: | |--------------|------------------------------------------------------------------|----------|----------| | **Promise** | *(list and describe the positive business outcomes)* | | | | **Pain points** | *(describe common pain points)* | | | | **Why GitLab** | *(list specific features that support this value)* | | | | **Proof points** | *(list specific analyst reports, case studies, testimonials, etc)* |