Tasks |
Due dates |
Hosted demand gen webcast |
Sponsored demand gen webcast |
Sponsored Virtual Conference |
Account specific webcast |
Secure presenters |
-45 business days |
MPM or Requestor |
Requestor |
Requestor |
SALs |
Create MPM Epic, issues, and fill out GANTT |
-43 business days |
MPM |
MPM |
MPM/td>
| MPM |
Host prep call with internal team |
-40 business days |
N/A |
N/A |
N/A |
Only for large segment accounts: MPM |
Landing page copy due |
-35 business days |
Requestor or Presenter |
Requestor |
Requestor |
SALs |
New design assets delivered |
-35 business days |
Design |
Design |
Design |
Design |
Create landing page MR |
-33 business days |
MPM |
N/A |
N/A |
MPM |
Set up tracking in SFDC, Marketo, and Zoom |
-33 business days |
MPM |
MPM |
MPM |
MPM |
Drive registration - create issue for blog post promotion |
-30 business days |
Optional: Requestor |
Only if we have paid ads budget: Requestor |
Only if we have paid ads budget: Requestor |
N/A |
Paid Ads LIVE |
-30 business days |
DMP; MPM creates the Paid Ads request issue |
Only if we gave paid ads budget: DMP; Requestor creates the Paid Ads request issue |
Only if we gave paid ads budget: DMP; Requestor creates the Paid Ads request issue |
N/A |
Promote in bi-weekly newsletter |
-21 business days |
MPM |
Requestor |
Requestor |
N/A |
Organic social promotion event support |
-21 business days |
MPM creates organic social request issue |
Requestor creates organic social request issue |
Requestor creates organic social request issue |
Optional(to be discussed in prep call): MPM creates organic social request issue |
Marketing email invite copy written |
-21 business days |
MPM |
N/A |
N/A |
N/A |
Marketing email invite scheduled |
-16 business days |
MPM |
N/A |
N/A |
N/A |
Presentation slides due |
-7 business days |
Requestor or Presenter |
Requestor |
Requestor |
Optional (to be discusseed in prep call): SALs |
Post event follow up email copy written |
-5 business days |
MPM |
Requestor |
Requestor |
SALs |
Host dry run |
-5 business days |
MPM |
Requestor |
Requestor |
MPM |
Host virtual event |
0 business days |
MPM |
3rd party vendor |
3rd party vendor |
MPM |
Moderate webcast |
0 business days |
MPM or Presenter |
3rd party vendor |
N/A |
SALs |
Upload live webcast recording to youtube |
+1 business days |
MPM |
Optional (if available): MPM |
Optional (if available): MPM |
Optional (to be discussed in prep call): MPM |
Upload youtube recording to PathFactory |
+1 business days |
DMP |
Optional (if available): DMP |
Optional (if available): DMP |
Optional (to be discussed in prep call): MPM |
Convert registration page to on-demand |
+2 business days |
MPM |
Optional (if available): MPM |
Optional (if available): MPM |
Optional (to be discussed in prep call): MPM |
Forward cleaned lead list to MOPs for upload |
+2 business days |
N/A |
Requestor |
Requestor |
N/A |
MOPs finished uploading list to SFDC (CRM) |
+4 business days |
N/A |
MOPs |
MOPs |
N/A |
Send marketo follow up emails |
+2 to +5 business days |
MPM |
MPM |
MPM |
MPM |
Facilitate retrospective |
+7 business days |
MPM |
MPM |
MPM |
N/A |