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title: "Total Addressable Market"
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Total Addressable Market is the annual revenue opportunity of the entirety of GitLab’s market. The potential value of everyone worldwide that could purchase our product.
| Year | Audience | Users | ARPU | TAM |
| ---- | -------- | ----- | ---- | --- |
| 2013 | Enthusiasts | 1m | $20 | 20m |
| 2015 | Developers | 20m | $100 | 2b |
| 2019 | DevSecOps | 41m1 | $350 | 14b |
| 20232 | Software3 | 60m? | $1000 | 60b? |
122m developers ([from IDC](https://www.idc.com/getdoc.jsp?containerId=US44363318)) plus security and operations
2Projection
3Additional projected audience:
1. Product managers
1. Management
1. Compliance people
1. Designers
1. Network engineers