--- layout: job_family_page title: "Demand Generation Specialist" --- ## Responsibilities * Own the marketing funnel for our GitLab on-premises offerings (GitLab CE and GitLab EE). From top of the funnel to our already existing customers, your role is to increase conversion and volume. * Engage with the Director of Demand Generation to build the marketing team in accordance with the values of GitLab. * Implement creative and effective ideas for bringing new leads into the funnel through online campaigns, channel marketing, technical webcasts, non-spammy email campaigns, etc. * Create a better experience online so that it is easy for our enterprise customers to upgrade from GitLab CE to EE easily. * Work with our super smart sales team to create the proper follow-up materials for our customers interested in GitLab Enterprise Edition. * Collaborate with sales to develop channel marketing and partner marketing strategy for increasing demand through partnerships. * Familiar with or ready to learn Marketo, Hubspot, and/or Pardot to help the team manage leads, email campaigns, and analytics. Not afraid to dig around in data to help create reports for the team meetings. Comfortable being a self-taught marketing automation master. * Work with sales operations to make sure the leads flowing from our marketing automation software to Salesforce are correct and timely. * Work with sales to make sure the proper reports are generated in order to track leads. * Ability to use GitLab